Automotive Company Enhances Sales and Marketing Processes with CloudOffix

The Company currently manages its vehicle stocks and customer relationships using Excel files. They rely on the 3CX phone call center app for customer support and use the Russia-based 1C application for Payroll and Accounting. However, there's a lack of a structured Customer Journey management system, with sales and marketing activities being handled manually and inconsistently

CloudOffix centralized and automated the operations, enhanced the efficiency and customer engagement while providing better management and insights across sales, marketing, customer service, and HR functions.

CONTACT MANAGEMENT


  • Classifying customers based on their past purchases, website visits, and interests from various campaigns.
  • Accessing and tracking customer history conveniently on a single screen.
  • Efficiently managing test vehicle appointments using the Calendar feature.
CloudOffix - CONTACT MANAGEMENT

SALES CLOUD


  • Tracking sales of different brands (Xpeng, Leap, Mercedes-Benz, Skoda) through separate channels.
  • Managing distinct processes starting from test drives to various stages of purchase (Credit & Cash) separately.
  • Utilizing an inventory app to track vehicles in the warehouse.
  • Managing bidding processes effectively.
  • Streamlining vehicle maintenance, spare parts usage, and service processes using the custom car maintenance application created with App Builder.
CloudOffix - SALES CLOUD


MARKETING CLOUD


  • Developing targeted campaigns for segmented customers across multiple channels (SMS, WhatsApp, social media).
  • Handling social media interactions (Facebook, Instagram, WhatsApp) within CloudOffix, converting interactions into leads, and responding to messages.
  • Monitoring social media posts through link tracking and taking actions based on customer experience.
CloudOffix - MARKETING CLOUD

HELPDESK CLOUD


  • Measuring customer satisfaction for service visits.
  • Automatically generating tickets after 3CX calls.
  • Following up on after-sales customer inquiries and calls.
CloudOffix - HELP DESK CLOUD

HR CLOUD


  • Conducting KPI and 360-degree evaluations for sales personnel with 360 degree appraisal system.
  • Managing HR processes such as leave requests, advance payments, and travel arrangements.
  • Overseeing recruitment processes and tracking progress.
CloudOffix - HR CLOUD

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