Overview: Users can now choose custom text colors in the Email Marketing editor using a color picker, allowing for personalized and visually appealing email content.
Benefits: The feature enhances the visual impact of email marketing campaigns. Marketers can align email aesthetics with brand identity, improve readability, and capture the audience's attention, resulting in more engaging and effective communication.
How it works?
Tip: To experience this feature in mail templates, you need to install Email Marketing or Marketing Automation apps.
In this example, we will create an email campaign.
- Go to Email Marketing App in Marketing Cloud
-Click New button to create a new email marketing campaign
-In Mail Body tab, you can open color picker with clicking “A” button (1). After clicking “+” button (2) you can add your custom color.
- You can choose your custom color by entering color hexadecimal code or simply using picker.
Tip: The custom color you choose will be added to the recent color field in the color picker. So you can easily find your brand colors.
