Website Visitor Tracking and its Uses

Web visitor tracking tool can help you build a cohesive, revenue-generating engine that accelerates sales growth. Use the data collected to diagnose which content is attracting prospects, how your website is being found and which of your marketing campaigns are getting the most attention. 

Turn these visitors into warm leads and save valuable time spent on cold calling or emailing. Make use of the information you learn about the ideal customers you close and make your marketing and sales efforts more productive.

Convert more leads into sales and create more engaging content using the data from your website visitor tracking technology.

What is Website Visitor Tracking?

Website visitor tracking is the analysis of who visits your site, their geo-location, and who referred them, as well as the visitor's behavior on your website like the pages they view, the time spent on each page, or the number of visits.

Visitor tracking enables your team to monitor which of your emails prospects are opening, which of your links they're clicking, and which pages they navigate to once they're on your site – all in real-time. That provides a level of insight into with regards to the amount of website traffic you're getting against how many are quality leads.

How do Web visitor tracking integrations typically work?

Some solutions install a simple script on your website that works behind the scenes to interpret your visitors’ click requests and collects data directly. Others sync with Google Analytics or similar partners, allowing you to extract pertinent data from there.

In both cases, however, web visitor tracking doesn’t just reveal the identity of the companies browsing your site. It enhances data with publicly available contact information like physical and website addresses.

To understand how web visitor tracking works, all you really need to know is:

• Every device that communicates over the internet has an IP address, which is a numerical label to locate and identify its user.

• Web visitor tracking uses a lookup process similar to a telephone directory to translate that visitor data into the name of the company visiting your website.

For a more day-to-day example of how this process works, imagine using the internet to look up the phone number for a client or business. Now turn that information request around and imagine using a phone number to look up the client or business it belongs to.

Key features of website visitor tracking software

Provides real-time data categorized the way you want.

Categorize according to the data most important to you, whether it be the geo location, time spent, or returning visitor you are focusing on to get them through your sales funnel quicker.

Rates your visitors to help you prioritize the hottest leads according to your own definition of the ideal buyer.

Essentially, you are using visitor identification for lead scoring. For example, someone who is returning more often and spending more time on your site and perhaps visiting your pricing pages is likely to score higher than someone who spends less time on your pages.

Indicates if your visitors are landing on your page for the first time or if they're returning.

CloudOffix can check whether your visitors have landed on your website pages previously or if they are first time visitors. If there has been a prior visit, their data will be linked, and you will be notified of the returning visitor.

Shows you who was referred through which channels.

See where your visitors are coming from. Where are they being referred from? Maybe your Mass Emailing campaign is bringing in a better click rate than your social media ads. This will give you an indication of where to concentrate your marketing efforts.

Tells you the geographical location of your visitors.

Get an insight to where in the World your prospects are and where you should focus to localize your marketing efforts.

Gives you a detailed view of the visitor’s path and actions on your website.

Find out which pages are attracting your prospects attention, where they have clicked from which page. you can use this as analytic tools to give your customers a better user experience.

Shows you which browser or OS (in the case of mobile devices) they’re using.

Which browsers and OS are popular with your visitors? Track website visitor information such as these, so you can get an idea as to what is preferred and what you may need to improve on. 

Alerts you when high prospect leads visit your website or mobile app.

Get alerts on your mobile when you have high prospects leads and returning visitors land on your pages, so you can take action without wasting time.

Already integrated with CloudOffix Marketing Cloud and Sales Cloud

So, you can push data to CRM, add further details, and set follow-up actions, without the need for a separate CRM or add-ons.

GDPR Compliant

GDPR was implemented on 25th May 2018 to protect individual privacy (specifically online). This means that businesses will need to be transparent with the data they hold about their EU-based audience and be willing to safely delete it if requested to do so.

As CloudOffix, we have got a clear privacy, terms, and cookies policy visible on our website that:

• Is easy for visitors to access.

• Includes how the data you're tracking is used.

Therefore this makes it OK to gather website visitor information with Cloudffix Website Visitor Tracker.

How Do we Actually Use Website Visitor Tracking?

Once you have visitors landing on your website, you have access to information such as their IP address, their company name if it is a company, their geolocation, which pages they have visited, how long they have spent there and much more. So, how can I use this information to make sales? Here we go.

Let’s say that I have a visitor who was eager enough to browse through my pages but was reluctant to make contact just yet. Not a problem. The next time they return, I’ll get a notification sent to me, which is when I’ll be on the look-out for this prospect and do some homework. I can check the pages they have browsed and the time they have spent on them which will give me an indication of their interests. 

If they make contact either through my website Live Chat, or they fill out a webform, I now have more information about them, which is now linked to the previously collected data. 

I can now turn this visitor into a Lead, either manually, or automated. My visitor has now begun their travel through my sales funnel process. 

I have enough valuable information such as their name, email address etc. to be able to include my visitor in my automated and personalized Mass Emailing. I will send personalized engaging information to my visitor until they are ready to be handed off to my Sales department to close the deal.

As opposed to not having this valuable insight, where I would probably have to resort to cold calling and emailing and risk rejection more often than not. Wouldn’t you rather take on a more informative marketing and sales approach? Oh and did I mention that CloudOffix has this feature included in its Marketing Cloud and Sales Cloud? So, what are you really waiting for?